About Rosanne

Rosanne Yang guides clients with a practical eye to achieving company objectives while complying with increasingly complex laws and regulations.  Rosie leverages her experience across privacy, IP, and advertising to bring a comprehensive view to issues, such as the broad cross section of legal topics involved in the use of artificial intelligence and machine learning.

Rosie has extensive experience developing and executing intellectual property strategies for clients with clearing, registering, licensing, and enforcing rights domestically and internationally. Her work includes ensuring appropriate contractual controls and internal policies regarding the use of AI in developing IP assets, rights of publicity clearance, product design clearance, and product design collaboration agreements.

She advises on a range of marketing and advertising matters, including third party marketplace operations; promotional advertising; substantiation of claims consistent with FTC, FDA, CPSC, and other regulatory frameworks; and influencer advertising. She prepares website terms of use and privacy policies; counsels on internal corporate policies on a variety of topics, including the use of AI by employees and vendors; and creates internal training materials.

Responsive to the flood of states implementing new or updated consumer privacy frameworks, Rosie devised a business-friendly blueprint for clients to use in identifying key issues and working through implementation details to leverage existing compliance and streamline new efforts.

With over a decade of in-house experience, Rosie understands the importance of her clients’ operational procedures and challenges, as well as their risk tolerances, and works closely with various members of clients’ teams to facilitate practical problem solving. She represents clients across a wide array of industries, including retail and consumer goods, education, and cryptocurrency.  She also practices what she preaches: following her own advice regarding the vetting and selection of third party AI tools, Rosie selected an AI-based trademark clearance tool which is bringing increased value to the firm’s clients. She is a member of the International Association of Privacy Professionals (“IAPP”) and is certified CIPP/US and is a certified Artificial Intelligence Governance Professional (AIGP).

“ I’ve worked with a LOT of outside counsel, and Rosie is the BEST.
I tell people you HAVE TO hire her!”
— Happy Client

REPRESENTATIVE Experience

  • Counseling on policies covering responsible use of generative artificial intelligence (AI) and other machine learning technologies.

  • Designing and implementing privacy compliance programs, including for California’s enhanced regulation (CPRA), and similar regulatory frameworks in Virginia, Colorado, Connecticut, and Utah

  • Day-to-day counseling on the domestic and international collection, use, storage, and sharing of data

  • Strategic development and management of international trademark and copyright portfolios, including clearance, registration, licensing, and enforcement of trademarks, domain names, and copyrights

  • Advising on advertising claims substantiation, including pricing, environmental, and social responsibility claims, as well as the compliance programs behind them

  • Counseling on broad array of advertising initiatives, including entertainment content, contests and sweepstakes, loyalty programs, social media engagement, text messaging, and app development

  • Experienced with drafting and negotiating technology, IP, and marketing contracts, including influencer agreements.

  • Drafting and negotiating product sourcing, and product supply agreements

  • Drafting website terms of use and privacy policies.

  • Preparing internal training materials on topics such as intellectual property, advertising, and privacy.

  • Supporting merger and acquisition events with respect to due diligence and contract clauses on intellectual property, advertising, and privacy

  • Drafting technology and information governance policies including acceptable use, information security, records management, and supply chain compliance policies

  • Crisis management and advising on public and governmental relations communications relating to crises

  • Former VP and Chief Counsel, Intellectual Property and Regulatory, for a $5B national retail conglomerate, with extensive experience in both marketing and privacy issues

  • Recognized as a Corporate IP Star by Managing IP in 2018, 2019 and 2020

  • Previously, practiced in the Intellectual Property Group of a large national law firm

Representative SPEAKING ENGAGEMENTS and Publications

“Using AI? Check Your Environmental Advertising, Including ESG Reports and SEC Filings,” The American Legal Blogger, October 2024

“As ‘Swift’ly As You Can Post, the Backlash Comes: Using AI-Generated, Deep Fake, and Other Celebrity ‘Endorsements,’” The American Legal Blogger, August 2024

“The FTC Isn’t Buying It at Any Price: Surveillance Pricing, Dynamic Pricing and Algorithmic Pricing,” Lexology, July 2024

“Singing the Blues: Lessons for Social Media Posts,” The American Legal Blogger, May 2024

“Updated!: 11 Tasks to Do Today to Prepare for the Use of AI in Your Business,” Lexology, September 2023

“Ain’t Nothin’ to See Here? Quite the Contrary. Making Proper Disclosures for AI Features,” Lexology, September 2023

“11 Tasks to Do Today to Prepare for the Use of AI in Your Business”, Lexology, February 2023

“Roll for Initiative: A Brand vs. Its Impassioned Community and Their User Generated Content”, Lexology, January 2023

“Public Domain or Not Public Domain? That Is the Question”, Lexology, January 2023

“Cryptoplanet: Brand Protection in a World of Blockchain and NFTs”, World Trademark Review Special Report, September 2022

“Lost in Cyberspace: Real world trademarks vs. the metaverse: Re-evaluating a portfolio for the metaverse, NFTs, and digital assets”, Lexology, June 2022

“Covid & Corporate Social Responsibility, Changed Marketing and the Law: A Cross Disciplinary Review”, Association of National Advertisers/BAA Marketing Law Conference, November 2021

“A Heartwarming Trademark Story Perhaps, but Don’t Try This at Home”, Lexology, August 2021

“Colorado’s New Privacy Law: 5 Key Things You Need to Know”, Lexology, July 2021

“Who Doesn't Love a Good Sale? - Practical Approaches to the Ongoing Saga of Pricing Litigation”, Lexology, March 2021

“Spoofs, Parodies, Compatibility, and Comparisons: When Can Competitors Borrow from Each Other?”, Lexology, January 2021

“Environmentally Friendly Products? Socially Responsible Manufacturing? Considerations for a New Era of Advertising Claims”, Lexology, January 2021

“Anticipating Risks and Challenges to Business in the Changing Political Environment”, The Ohio State University Moritz College of Law, March 2017

practice areas

Intellectual Property

Marketing and Advertising

Privacy

PROFESSIONAL ASSOCIATIONS

International Association of Privacy Professionals (IAPP), CIPP/US and Artificial Intelligence Governance Professional (AIGP)

BAR ADMISSION

Ohio, 1999  

Education

The Ohio State University Moritz College of Law, J.D., with honors, 1999

The Ohio State University, Bachelor of Arts (Political Science and German), summa cum laude, 1996