John Allaire

Counsel, D.C. Office

C:(781) 801-4683

jallaire@infolawgroup.com

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About John

John focuses his practice on marketing and advertising issues and brings his experience from his time at the FTC to clients assisting with compliance review for social media campaigns, promotions, claim substantiation, and advertising related to the direct selling industry.  John also counsels clients on important news and updates from the FTC, CFPB, and advertising class action litigation. He also keeps abreast of the ever-evolving state privacy requirements and advises clients on compliance with these new laws.  John is currently focused on the Real Money Gaming sector reviewing ad content, gameplay, apps, licensure, T&Cs and other elements to ensure compliance for all 50 states and DC. John joined InfoLawGroup in April of 2022 from Kelley Drye’s Advertising Law Group.

REPRESENTATIVE Experience

  • Counsels clients on all aspects of FTC and NAD investigations.

  • Reviews social media advertising campaigns for FTC compliance.

  • Reviews ad content, gameplay, apps, licensure, T&Cs and other elements to ensure Real Money Gaming compliance for all 50 states and DC.

  • Analyzes state privacy requirements for telemarketing, text message, and email marketing campaigns.

  • Counsels clients on important news and updates from FTC, CFPB, and advertising class action litigation.

  • Advises clients on new state privacy laws and regulations.

  • Counsels clients on claim substantiation and on advertising issues related to direct selling industry.

  • Drafts sweepstakes and contest rules.

  • Analyzes trademark and copyright issues.

Representative Publications

“Pick 'Em Under Pressure: Illinois Forces DFS Operators to Leave the State,” Lexology, March 2025

“Antitrust & Other Legal Risks in the Age of Algorithmic Pricing,” Lexology, February 2025

“FDA Announces Updated Rule for “Healthy” Labeling on Food Products,” American Legal Blogger, January 2025

“The FTC Isn’t Buying It at Any Price: Surveillance Pricing, Dynamic Pricing and Algorithmic Pricing,” Lexology, July 2024

“The Legal Storm Brewing Over Daily Fantasy Sports ‘Pick ‘Em’ Games”, American Legal Blogger, March 2024

“The Power of ‘Free’”, American Legal Blogger, January 2024

“The FTC And California Take Aim at ‘Junk Fees’”, Lexology, November 2023

“But What Do Dark Patterns Actually Look Like”, Lexology, September 2023

“Reference Pricing Claims Are Once Again Rearing Their Ugly Head”, Lexology, April 2023

Significant contributor to: Marxism and Critical Legal Studies Walk into the FTC: Deconstructing the Worldview of the Neo-Brandeisians by Christine S. Wilson, then-current FTC Commissioner, April 2022.




PRACTICE AREAS

Advertising & Marketing

Technology

Privacy

PROFESSIONAL ASSOCIATIONS

Association of National Advertisers (ANA)

ABA Business Law Committee and Gaming Law Subcommittee

International Association of Privacy Professionals (IAPP), certified Artificial Intelligence Governance Professional (AIGP)

 
 

BAR ADMISSION

D.C., 2022

Education

George Mason University
J.D., 2022

University of Virginia,
B.A., 2017