Last week the Federal Trade Commission (FTC) released its anticipated preliminary 122-page staff report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers (the "Report"), which we covered in brief immediately following its release. In this part 1 of our review, and in following parts, we dig into specifics of the Report's proposed framework, with a eye toward examining rationales for the various proposals as well as analysis on the potential effects going forward on practices and data policies.