Considering Going Virtual to Help Hedge Influencer PR Risks?
As brands increasingly experiment with using virtual influencers, rather than real-life ones, InfoLawGroup partner, Heather Nolan, weighs in on some legal issues to consider in this article by Alex Brownsell in WARC: https://www.warc.com/content/article/warc-trends/trend_snapshot_virtual_influencers/125576